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    أثر جودة الخدمة على الربحية ورضا العملاء في المصارف الأردنية :‏ ‏دراسة مقارنة بين بنك الاسكان والبنك الاسلامي الأردني = The effect of service quality on profitability and customers' satisfaction in Jordanian banks : a comparative study between housing bank and Jordan Islamic Ba/‏
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