APA (7th ed.) Citation

Deighton, J. A. (1983). Advertising's influence on consumer's use of evidence: The bias to confirm. University of Pennsylvania Press.

Chicago Style (17th ed.) Citation

Deighton, John Anthony. Advertising's Influence on Consumer's Use of Evidence: The Bias to Confirm. Philadelphia: University of Pennsylvania Press, 1983.

MLA (8th ed.) Citation

Deighton, John Anthony. Advertising's Influence on Consumer's Use of Evidence: The Bias to Confirm. University of Pennsylvania Press, 1983.