Advertising's influence on consumer's use of evidence : the bias to confirm /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
Philadelphia :
University of Pennsylvania Press,
1983
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| Subjects: | |
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| Physical Description: | v. 216 p. : ill. ; 22 cm. |
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| Bibliography: | p. 192-211 |