Advertising's influence on consumer's use of evidence : the bias to confirm /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Philadelphia :
University of Pennsylvania Press,
1983
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| Subjects: | |
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| LEADER | 00933nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | UKM | ||
| 005 | 1999081812280000 | ||
| 008 | 981208s1983 xxu 00 eng | ||
| 035 | |a 656180 | ||
| 039 | 9 | |y 08-18-1999 |z load | |
| 090 | |a HF5821 |b .D44 1983 tesis | ||
| 100 | 1 | |a Deighton, John Anthony | |
| 245 | 1 | 0 | |a Advertising's influence on consumer's use of evidence : |b the bias to confirm / |c John Anthony Deighton |
| 260 | |a Philadelphia : |b University of Pennsylvania Press, |c 1983 | ||
| 300 | |a v. 216 p. : |b ill. ; |c 22 cm. | ||
| 502 | |a Thesis (Ph.D) - University of Pennsylvania, 1983 | ||
| 504 | |a p. 192-211 | ||
| 650 | 0 | |a Advertising | |
| 907 | |a .b1003822x |b 28-09-20 |c 12-11-19 | ||
| 998 | |a t |b 08-05-99 |c m |d x |e - |f eng |g xxu |h 0 | ||
| 914 | |a vtls000004060 | ||
| 990 | |a kh | ||
| 991 | |a F S Kemasyarakatan dan Kemanusiaan | ||
| 945 | |g 1 |i 00000396847 |j 0 |l t0013 |n No. of pieces: 1 |o - |p MYR0.00 |q - |r - |s - |t 3 |u 1 |v 0 |w 1 |x 0 |y .i10112182 |z 12-11-19 | ||