The Competitive and anticompetitive theories of advertising /

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Bibliographic Details
Main Author: Gomes, Lawrence J.
Format: Thesis Book
Language:English
Published: Detroit : Wayne State University, 1982
Subjects:
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245 1 4 |a The Competitive and anticompetitive theories of advertising /  |c by Lawrence J.Gomes 
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300 |a viii, 166 p. ;  |c 21 cm. 
502 |a Thesis (Ph.D.)-Wayne State University, 1982 
650 0 |a Advertising, Comparison 
650 0 |a Advertising 
650 0 |a Profit 
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