Determinants of advertising content /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Madison :
University of Wisconsin-Madison,
1982
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| Subjects: | |
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| 100 | 1 | |a Sinno, Abdul-Karim Rafic | |
| 245 | 1 | 0 | |a Determinants of advertising content / |c by Abdul-Karim Rafic Sinno |
| 260 | |a Madison : |b University of Wisconsin-Madison, |c 1982 | ||
| 300 | |a 125 p. ; |c 21 cm. | ||
| 502 | |a Thesis (Ph.D.)-University of Wisconsin-Madison, 1982 | ||
| 650 | 0 | |a Advertising, Point of sale | |
| 650 | 0 | |a Advertising |x Management | |
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