APA (7th ed.) Citation

Lapide, L. (1976). The evaluation of integrated market research information systems for newproduct decisions. University of Pennsylvania.

Chicago Style (17th ed.) Citation

Lapide, Lawrence. The Evaluation of Integrated Market Research Information Systems for Newproduct Decisions. Philadelphia: University of Pennsylvania, 1976.

MLA (8th ed.) Citation

Lapide, Lawrence. The Evaluation of Integrated Market Research Information Systems for Newproduct Decisions. University of Pennsylvania, 1976.

Warning: These citations may not always be 100% accurate.