Exposure distribution models in advertising media /

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Bibliographic Details
Main Author: Kishi, Shizue
Format: Thesis Book
Language:English
Published: Urbana : University of Illinois, 1983
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245 1 0 |a Exposure distribution models in advertising media /  |c by Shizue Kishi 
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300 |a ix, 522 p. ;  |c 22 cm. 
502 |a Thesis (Ph.D.) - University of Illinois, 1983 
650 0 |a Advertising media planning 
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