APA (7th ed.) Citation

Madden, T. J. (1982). Humor in advertising: Applications of a hierarchy of effect paradigm. University of Massachusetts.

Chicago Style (17th ed.) Citation

Madden, Thomas Justin. Humor in Advertising: Applications of a Hierarchy of Effect Paradigm. Amherst, Mass.: University of Massachusetts, 1982.

MLA (8th ed.) Citation

Madden, Thomas Justin. Humor in Advertising: Applications of a Hierarchy of Effect Paradigm. University of Massachusetts, 1982.