Humor in advertising : applications of a hierarchy of effect paradigm /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Amherst, Mass. :
University of Massachusetts,
1982.
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| Subjects: | |
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| 003 | UKM | ||
| 005 | 20121128144100.0 | ||
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| 040 | |d UKM | ||
| 090 | |a HF5821 |b .M32 1982 tesis | ||
| 100 | 1 | |a Madden, Thomas Justin. | |
| 245 | 1 | 0 | |a Humor in advertising : |b applications of a hierarchy of effect paradigm / |c Thomas justin Madden. |
| 260 | |a Amherst, Mass. : |b University of Massachusetts, |c 1982. | ||
| 300 | |a 204 p. ; |c 21 cm. | ||
| 502 | |a Thesis (Ph.D) University of Massachusetts, 1982 | ||
| 650 | 0 | |a Advertising. | |
| 907 | |a .b11000867 |b 28-09-20 |c 12-11-19 | ||
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