Humor in advertising : applications of a hierarchy of effect paradigm /
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis 图书 |
| 语言: | English |
| 出版: |
Amherst, Mass. :
University of Massachusetts,
1982.
|
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| LEADER | 00865nam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | UKM | ||
| 005 | 20121128144100.0 | ||
| 008 | 981208s1982 xxu 000 0 eng | ||
| 039 | 9 | |a 201211281441 |b zaina |y 08-18-1999 |z load | |
| 040 | |d UKM | ||
| 090 | |a HF5821 |b .M32 1982 tesis | ||
| 100 | 1 | |a Madden, Thomas Justin. | |
| 245 | 1 | 0 | |a Humor in advertising : |b applications of a hierarchy of effect paradigm / |c Thomas justin Madden. |
| 260 | |a Amherst, Mass. : |b University of Massachusetts, |c 1982. | ||
| 300 | |a 204 p. ; |c 21 cm. | ||
| 502 | |a Thesis (Ph.D) University of Massachusetts, 1982 | ||
| 650 | 0 | |a Advertising. | |
| 907 | |a .b11000867 |b 28-09-20 |c 12-11-19 | ||
| 998 | |a t |b 08-05-99 |c m |d x |e - |f eng |g xxu |h 0 | ||
| 914 | |a vtls000103982 | ||
| 945 | |a HF5821 .M32 1982 [00008050360] |g 1 |i 00000396843 |j 0 |l t0040 |n No. of pieces: 1 |o - |p MYR0.00 |q - |r - |s - |t 3 |u 0 |v 0 |w 0 |x 0 |y .i12294974 |z 12-11-19 | ||