Humor in advertising : applications of a hierarchy of effect paradigm /
Saved in:
主要作者: | Madden, Thomas Justin |
---|---|
格式: | Thesis 图书 |
语言: | English |
出版: |
Amherst, Mass. :
University of Massachusetts,
1982.
|
主题: | |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
-
Advertising's influence on consumer's use of evidence : the bias to confirm /
由: Deighton, John Anthony
出版: (1983) -
Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students /
由: Habibi, Anoosha
出版: (2013) -
Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim
由: Ibrahim, Noraminah
出版: (2013) -
The effectiveness of the contents of print advertisements in inducing recall
由: Tan, Su Wei
出版: (2001) -
Humour in radio advertisements /
由: Lim, Regina Swee Kim
出版: (2006)