Inducing resistance to persuasion : an attempt to extend inoculation theory to a marketing context /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
New York :
City University of New York,
1981.
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Subjects: | |
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003 | UKM | ||
005 | 20130618151200.0 | ||
008 | 981208s1981 xxu 000 0 eng | ||
039 | 9 | |a 201306181512 |b zaina |y 08-18-1999 |z load | |
040 | |d UKM | ||
090 | |a HF5415.G64 1981 tesis | ||
100 | 1 | |a Goldstein, Larry Samuel. | |
245 | 1 | 0 | |a Inducing resistance to persuasion : |b an attempt to extend inoculation theory to a marketing context / |c by Larry Samuel Goldstein. |
260 | |a New York : |b City University of New York, |c 1981. | ||
300 | |a 218 p. ; |c 22 cm. | ||
502 | |a Thesis (Ph.D)- City University of New York, 1981. | ||
504 | |a Bibliography: p. 203-208. | ||
650 | 0 | |a Marketing. | |
907 | |a .b11051127 |b 28-09-20 |c 12-11-19 | ||
998 | |a t |b 08-05-99 |c m |d x |e - |f eng |g xxu |h 0 | ||
914 | |a vtls000109146 | ||
991 | |a Fakulti Sains Kemasyarakatan dan Kemanusiaan | ||
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