Mass media audiences in Peninsular Malaysia an illustration of the value of audience analysis in a developing country
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Kuala Lumpur
University of Malaya
1976
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| Subjects: | |
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| LEADER | 01021nam a2200289 a 4500 | ||
|---|---|---|---|
| 003 | UKM | ||
| 005 | 1999081817540000 | ||
| 008 | 981208s1976 my 00 eng | ||
| 035 | |a 655715 | ||
| 039 | 9 | |y 08-18-1999 |z load | |
| 090 | |a LG397.U594 1976a S2G7 tesis | ||
| 090 | |a LG397 | ||
| 100 | 1 | |a Grenfell, Newell Harvey | |
| 245 | 1 | 0 | |a Mass media audiences in Peninsular Malaysia |b an illustration of the value of audience analysis in a developing country |c by Newell Harvey Grenfell |
| 260 | |a Kuala Lumpur |b University of Malaya |c 1976 | ||
| 300 | |a xxx, 601 p. ; 27 cm. | ||
| 502 | |a Thesis (Ph.D) - University of Malaya, 1976 | ||
| 504 | |a p. 592-601 | ||
| 583 | |x personal name | ||
| 590 | |a 1 | ||
| 650 | |a Mass media | ||
| 907 | |a .b11410802 |b 28-05-21 |c 12-11-19 | ||
| 998 | |a t |b 08-05-99 |c m |d x |e - |f eng |g my |h 0 | ||
| 914 | |a vtls000146314 | ||
| 990 | |a no | ||
| 991 | |a F S Kemasyarakatan dan Kemanusiaan | ||
| 945 | |g 1 |i 00000396680 |j 0 |l t0040 |n No. of pieces: 1 |o - |p MYR0.00 |q - |r - |s - |t 3 |u 0 |v 0 |w 0 |x 0 |y .i13513898 |z 12-11-19 | ||