APA (7th ed.) Citation

Hong, J. (1998). Advertising media models for internet reach/frequency estimation. The University of Texas.

Chicago Style (17th ed.) Citation

Hong, Jongpil. Advertising Media Models for Internet Reach/frequency Estimation. Austin: The University of Texas, 1998.

MLA (8th ed.) Citation

Hong, Jongpil. Advertising Media Models for Internet Reach/frequency Estimation. The University of Texas, 1998.