Advertising media models for internet reach/frequency estimation /

Advertising media models for internet reach/frequency estimation /

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Bibliographic Details
Main Author: Hong, Jongpil
Format: Thesis Book
Language:English
Published: Austin : The University of Texas, 1998
Subjects:
University of Texas > Dissertations
Internet advertising > Mathematical models
Advertising > Effective frequency > Mathematical models
Advertising media plannning > Mathematical models
Dissertations, Academic > United States
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Description
Physical Description:x, 963 p. : ill. ; 22 cm.
Bibliography:Bibliography : p. 952-962

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