Advertising media models for internet reach/frequency estimation /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Austin :
The University of Texas,
1998
|
| Subjects: | |
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|---|---|---|---|
| 003 | UKM | ||
| 005 | 20040209201100.0 | ||
| 008 | 030818s1998 xxua m 000 0 eng | ||
| 020 | |c RM120.65 | ||
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| 090 | |a HF6146.I58H66 1998 tesis | ||
| 090 | |a HF6146 | ||
| 100 | 1 | |a Hong, Jongpil | |
| 245 | 1 | 0 | |a Advertising media models for internet reach/frequency estimation / |c Jongpil Hong |
| 260 | |a Austin : |b The University of Texas, |c 1998 | ||
| 300 | |a x, 963 p. : |b ill. ; |c 22 cm. | ||
| 502 | |a Thesis (Ph.D.) - The University of Texas, 1998 | ||
| 504 | |a Bibliography : p. 952-962 | ||
| 610 | 2 | 0 | |a University of Texas |x Dissertations |
| 650 | 0 | |a Internet advertising |x Mathematical models | |
| 650 | 0 | |a Advertising |x Effective frequency |x Mathematical models | |
| 650 | 0 | |a Advertising media plannning |x Mathematical models | |
| 650 | 0 | |a Dissertations, Academic |z United States | |
| 907 | |a .b13244929 |b 28-05-21 |c 12-11-19 | ||
| 998 | |a t |b 08-05-03 |c m |d x |e - |f eng |g xxu |h 0 | ||
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| 990 | |a sbs | ||
| 991 | |a Fakulti Sains Sosial dan Kemanusiaan | ||
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