Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
Michigan :
Michigan State University,
2002
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| Subjects: | |
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| Physical Description: | 151 p. ; 23 cm. |
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| Bibliography: | References : p. 144-151 |