Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /

Saved in:
Bibliographic Details
Main Author: Chung, Jae-Eun
Format: Thesis Book
Language:English
Published: Michigan : Michigan State University, 2002
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:151 p. ; 23 cm.
Bibliography:References : p. 144-151