Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Michigan :
Michigan State University,
2002
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| Subjects: | |
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|---|---|---|---|
| 003 | UKM | ||
| 005 | 20031003162400.0 | ||
| 008 | 030826s2002 xxu 000 0 eng | ||
| 020 | |c RM253.26 | ||
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| 043 | |a a-kn-- | ||
| 090 | |a HF5415.153.C385 2002 tesis | ||
| 090 | |a HF5415.153 | ||
| 100 | 1 | |a Chung, Jae-Eun | |
| 245 | 1 | 0 | |a Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products / |c by Jae-Eun Chung |
| 260 | |a Michigan : |b Michigan State University, |c 2002 | ||
| 300 | |a 151 p. ; |c 23 cm. | ||
| 502 | |a Thesis (Ph.D.) - Michigan State University, 2002 | ||
| 504 | |a References : p. 144-151 | ||
| 610 | 2 | 0 | |a Michigan State University |x Dissertations |
| 650 | 0 | |a New products |x Marketing |z Korea | |
| 650 | 0 | |a Advertising |x Psychological aspects |z Korea | |
| 650 | 0 | |a Dissertations, Academic |z United States | |
| 907 | |a .b13249575 |b 28-05-21 |c 12-11-19 | ||
| 998 | |a t |b 08-01-03 |c m |d x |e - |f eng |g xxu |h 0 | ||
| 914 | |a vtls000339365 | ||
| 990 | |a sbs | ||
| 991 | |a Fakulti Pengurusan Perniagaan | ||
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