APA (7th ed.) Citation

Norjaya Mohd. Yasin. (2004). Marketing and non-marketing mix factors and brand equity: The case of Malaysian household electrical appliances. Universiti Sains Malaysia.

Chicago Style (17th ed.) Citation

Norjaya Mohd. Yasin. Marketing and Non-marketing Mix Factors and Brand Equity: The Case of Malaysian Household Electrical Appliances. Pulau Pinang: Universiti Sains Malaysia, 2004.

MLA (8th ed.) Citation

Norjaya Mohd. Yasin. Marketing and Non-marketing Mix Factors and Brand Equity: The Case of Malaysian Household Electrical Appliances. Universiti Sains Malaysia, 2004.