Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances /

Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances /

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Bibliographic Details
Main Author: Norjaya Mohd. Yasin
Format: Thesis Book
Language:English
Published: Pulau Pinang : Universiti Sains Malaysia, 2004
Subjects:
Universiti Sains Malaysia > Dissertations
Dissertations, Academic > Malaysia
Brand name products > Valuation > Malaysia > Management
Intangible property > Valuation > Malaysia > Management
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Description
Physical Description:x, 413 p. : ill. ; 30 cm.
Bibliography:References : p. 307-328

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