Marketing and non-marketing mix factors and brand equity : the case of Malaysian household electrical appliances /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Pulau Pinang :
Universiti Sains Malaysia,
2004
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| Subjects: | |
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| 003 | UKM | ||
| 005 | 20040806093200.0 | ||
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| 090 | |a HD69.B7N67 2004 tesis | ||
| 090 | |a HD69 | ||
| 100 | 0 | |a Norjaya Mohd. Yasin | |
| 245 | 1 | 0 | |a Marketing and non-marketing mix factors and brand equity : |b the case of Malaysian household electrical appliances / |c by Norjaya bt. Mohd. Yasin |
| 260 | |a Pulau Pinang : |b Universiti Sains Malaysia, |c 2004 | ||
| 300 | |a x, 413 p. : |b ill. ; |c 30 cm. | ||
| 502 | |a Thesis (Ph.D) - Universiti Sains Malaysia, 2004 | ||
| 504 | |a References : p. 307-328 | ||
| 610 | 2 | |a Universiti Sains Malaysia |x Dissertations | |
| 650 | 0 | |a Dissertations, Academic |z Malaysia | |
| 650 | 0 | |a Brand name products |x Valuation |z Malaysia |x Management | |
| 650 | 0 | |a Intangible property |x Valuation |z Malaysia |x Management | |
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| 991 | |a Koleksi Arkib | ||
| 991 | |a Fakulti Ekonomi dan Perniagaan | ||
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