The relationship of service quality, consumer decision factors and brand equity /

The relationship of service quality, consumer decision factors and brand equity /

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Bibliographic Details
Main Author: Ladda Vatjanasaregagul
Format: Thesis Book
Language:English
Published: Florida : Nova Southeastern University, 2007
Subjects:
Nova Southeastern University > Dissertations
Customer services > Research
Marketing research
Service industries > Thailand > Quality control
Consumer behavior
Dissertations, Academic > California
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Description
Physical Description:164 p. : ill. ; 21 cm.
Bibliography:References : p. 165-176

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