Relationship marketing tools (RMTs) and their relationship with customer satisfaction and retention /

Relationship marketing tools (RMTs) and their relationship with customer satisfaction and retention /

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Bibliographic Details
Main Author: Che Aniza Che Wel
Format: Thesis Book
Language:English
Published: 2009
Subjects:
Universiti Putra Malaysia > Malaysia
Customer relations > Management
Consumer satisfaction
Customer loyalty
Dissertations, Academic > Malaysia
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Description
Physical Description:xx, 444 p. : ill. ; 30 cm.
Bibliography:References : p. 302-325

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