Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /

Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /

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Bibliographic Details
Main Author: Mazuri Abd Ghani (Author)
Format: Thesis Book
Language:English
Subjects:
Universiti Kebangsaan Malaysia > Dissertations.
Dissertations, Academic > Malaysia.
Marketing research.
Brand name products > Marketing.
Marketing > Management.
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Description
Physical Description:xvii, 201 pages : illustrations ; 30 cm.
Bibliography:References : page [139]-159.

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