The effects of customer-brand relationship investments on customer engagement /

The effects of customer-brand relationship investments on customer engagement /

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Bibliographic Details
Main Author: Zuraidah Zainol (Author)
Format: Thesis Book
Language:English
Subjects:
Universiti Kebangsaan Malaysia > Dissertations.
Customer relations.
Relationship marketing.
Dissertations, Academic > Malaysia.
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Description
Physical Description:xvii, 268 pages : illustrations ; 30 cm.
Bibliography:References : page [218]-242.

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