The effects of customer-brand relationship investments on customer engagement /

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Bibliographic Details
Main Author: Zuraidah Zainol (Author)
Format: Thesis Book
Language:English
Subjects:
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039 9 |a 201507200950  |b athirah  |c 201503181537  |d miza  |y 03-18-2015  |z miza 
040 |a UKM  |e rda 
090 |a HF5415.5.Z847 2014 tesis 
090 |a HF5415.5  |b .Z847 2014 
100 0 |a Zuraidah Zainol,  |e author. 
245 1 4 |a The effects of customer-brand relationship investments on customer engagement /  |c Zuraidah binti Zainol. 
264 0 |c 2014. 
300 |a xvii, 268 pages :  |b illustrations ;  |c 30 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
502 |a Thesis (P.hD.) - Universiti Kebangsaan Malaysia, 2014. 
504 |a References : page [218]-242. 
610 |a Universiti Kebangsaan Malaysia  |x Dissertations. 
650 0 |a Customer relations. 
650 0 |a Relationship marketing. 
650 0 |a Dissertations, Academic  |z Malaysia. 
907 |a .b16098298  |b 28-09-20  |c 12-11-19 
998 |a t  |b 03-05-15  |c m  |d x   |e -  |f eng  |g my   |h 4 
914 |a vtls003581333 
990 |a rmn/athirah 
991 |a UKM-Graduate School of Business 
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