The influence of customers values, brand relationship quality and brand resonance in Malaysian public higher learning services /

The influence of customers values, brand relationship quality and brand resonance in Malaysian public higher learning services /

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Bibliographic Details
Main Author: Sharizal Hashim (Author)
Format: Thesis Book
Language:English
Subjects:
Universiti Kebangsaan Malaysia > Dissertations.
Customer relations.
Branding (Marketing).
Relationship marketing.
Dissertations, Academic > Malaysia.
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Description
Physical Description:xx, 311 pages : illustrations ; 30 cm.
Bibliography:References : page 260-293.

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