Interpretations of a Malaysian television commercial : a multimodal analysis /

Interpretations of a Malaysian television commercial : a multimodal analysis /

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Bibliographic Details
Main Author: Periasamy, Melissa Shamini (Author)
Format: Thesis Book
Language:English
Subjects:
Television advertising > Social aspects > Malaysia.
Broadcast advertising > Malaysia > Psychological aspects.
Modality (Linguistics).
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Description
Physical Description:xiii, 550 pages : illustrations ; 30 cm.
Bibliography:Includes bibliographical references.

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