Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions /

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Bibliographic Details
Main Author: Al-Gharaibeh, Owais Barkat (Author)
Format: Thesis Book
Language:English
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100 1 |a Al-Gharaibeh, Owais Barkat,  |e author. 
245 1 0 |a Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure :  |b moderating roles of causal attributions /  |c Owais Barkat Al-Gharaibeh. 
264 0 |c 2018. 
300 |a xiii, 164 pages :  |b illustrations ;  |c 30 cm. 
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502 |a Thesis (Ph.D.)-Universiti Kebangsaan Malaysia, 2017. 
504 |a References : page [124]-144. 
610 2 0 |a Universiti Kebangsaan Malaysia  |x Dissertations. 
650 0 |a Dissertations, Academic  |z Malaysia. 
650 0 |a Brand choice. 
650 0 |a Aircraft carriers. 
907 |a .b16581751  |b 28-09-20  |c 12-11-19 
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