The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency /

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書目詳細資料
主要作者:	Ahmad Sabri Kassim (Author)
格式:	Thesis 圖書
語言:	English
主題:	Universiti Kebangsaan Malaysia > Dissertations. Dissertations, Academic > Malaysia. Branding (Marketing). Small business.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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