The influence of pestle factors and level of greening in 7p's green marketing mix /

The influence of pestle factors and level of greening in 7p's green marketing mix /

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Bibliographic Details
Main Author: S. Balasubramaniam K. Subramaniam (Author)
Format: Thesis Book
Language:English
Published: Ã2018.
Subjects:
Universiti Kebangsaan Malaysia > Dissertations.
Dissertations, Academic > Malaysia.
Green marketing.
Social responsibility of business.
Small business > Management.
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Description
Physical Description:xiii, 195 pages : illustrations ; 30 cm.
Bibliography:References : page [177]-189.

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