The validity of balance principle in aesthetics

Balance is a principle of design that deals with arranging the visual elements in a work of art for harmony of design and proportion. For most of our reading our eyes and minds are most confortable with evenly balanced layouts where the graphics don?t overpower the text and the page doesn?t seem to...

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Bibliographic Details
Main Author: Maizan Mat Amin (Author)
Format: Thesis Book
Language:English
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040 |a UniSZA 
050 0 0 |a QA76.9.U83 
090 0 0 |a QA76.9.U83   |b .M3 2003 
100 0 |a Maizan Mat Amin   |e author  
245 1 4 |a The validity of balance principle in aesthetics   |c by Maizan Mat Amin. 
264 0 |c 2003. 
300 |a xv, 87 leaves;   |c 30 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
502 |a Thesis (Degree of Master) -- University Putra Malaysia, 2003 
520 |a Balance is a principle of design that deals with arranging the visual elements in a work of art for harmony of design and proportion. For most of our reading our eyes and minds are most confortable with evenly balanced layouts where the graphics don?t overpower the text and the page doesn?t seem to tilt to one side or the other. But before we indulge our taste buds, we need a good foundation in the basics of balance-what it is and how to achieve it.Based on related works, this research is to study the validity of the balance principle classification that has been proposed by Nor Anita [ Nor Anita, 2002].The classification is based on guidelines and literatures of James E. Shuman [James E. Shuman, 1997], Gestalt Design principles [Dempsey Chang et al, 2011] and Ngo et al?s model [D.C.L. Ngo et al., 1998-2001]. Nor Anita has been recommended to classified characteristics of Balance, equilibrium, Symmetry and Homogeneity to balance principle. In general, we explored how to use the Ngo et. Al ?s model to measure and evaluate the aesthetic elements of a screen design. Then, an experiment was conducted to validate the measurement model for balance principle for selected screen designs and to see how consistent they are with respondents? rating. 
610 2 0 |a Universiti Putra Malaysia --   |x Dissertations  
650 0 |a Dissertations, Academic --   |z Malaysia  
650 0 |a Human-computer interaction  
650 0 |a Graphical user interfaces (Computer systems)  
710 2 |a University Putra Malaysia  
999 |a 1000042324  |b Thesis  |c Reference  |e Tembila Thesis Collection 
999 |a 1000096132  |b Thesis  |c Reference  |e Badak Thesis Collection