Destination competitiveness in Perhentian Island, Malaysia : the role of image, experience and loyalty
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- 1. Introduction
- 2. Literature review
- 3. Tourism in Malaysia, Terengganu and Perhentian Island
- 4. Methodology and research design
- 5. Destination development
- 6. Destination marketing and competitiveness
- 7. Visitor demographic and travel profile
- 8. Destination competitiveness framework and factors
- 9. Conclusion