Perspectives on regional food tourism development : the case of food producers and tourists in East Coast Malaysia (ECM)

This study explores the development of food tourism in East Coast Malaysia (ECM), focusing on the dual aspects of food production and food consumption. The role of locally produced food is directly connected to tourism because it can enhance the tourist experience and create additional economic acti...

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Bibliographic Details
Main Author: Wan Mohd Adzim Wan Mohd Zain (Author)
Format: Thesis Book
Language:English
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008 191119s2019 enk eng
040 |a UniSZA 
050 0 0 |a TX631 
090 0 0 |a TX631   |b .W36 2019 
100 0 |a Wan Mohd Adzim Wan Mohd Zain   |e author  
245 1 0 |a Perspectives on regional food tourism development :   |b the case of food producers and tourists in East Coast Malaysia (ECM)   |c Wan Mohd Adzim bin Wan Mohd Zain. 
264 0 |a 2019. 
300 |a xii, 316 leaves;   |c 30 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
502 |a Thesis (Doctor of Philosophy) - University of Exeter, 2019 
504 |a Includes bibliographical references (leaves 250-279) 
505 0 |a 1. Introduction -- 2. Background: an introduction to East Coast Malaysia (ECM) and tourism development -- 3. Literature review -- 4. Methodology and research design -- 5. Role of local food producers in developing food tourism at the destination -- 6. Tourism Food Consumption (TFC) characteristics and patterns -- 7. Conclusion 
520 |a This study explores the development of food tourism in East Coast Malaysia (ECM), focusing on the dual aspects of food production and food consumption. The role of locally produced food is directly connected to tourism because it can enhance the tourist experience and create additional economic activity in and around the destination (Boesen, Sundbo and Sundbo, 2017). This thesis focuses on the case of East Coast Malaysia (ECM), which as a tourist destination has not grasped the potential for food tourism to contribute to regional development within the local food and tourism networks. The literature linking producer and tourist inter-relationships to create tourism development is still sparse. This study adds the understanding of the broader aspect of food tourism studies focusing more on food production and consumption insights in influencing food tourism development. This integration is important to ensure local food is available to tourists and capable of creating exchange values for tourists as well as local producers. Additionally, the importance of food production and consumption linkages is an integral part of the food tourism sector, resultant from food as the main attraction that becomes an important tourist product. This thesis adopts a mixed-method approach based on a survey (N=204) of international tourists and semi-structured interviews (N=13) of food producers in the ECM states of Pahang and Terengganu. The results identified that ECM food producers need to be more engaged with tourist experiences in order to boost visitor numbers and it has a direct impact to re-shape local food production. Furthermore, the food tourism production process is an important influence on the development of ECM food tourism. The findings show that food production results in several key outcomes for economic development: product diversification and innovation, in source vs. outsource production, marketing techniques and tools, niche vs. mass market, supply chain and food network and Internationalization. Additionally, tourist food consumption (TFC) is highly inflUenced y the food experience factor that links tourists' country of origin, the fr quency f visit, type of accommodation and estimated expenditure on food. Chi-square test based on tourist level of interest in Malaysian food, showed that 62.7% of tourists had a moderate or casual interest in local food, but they have a better knowledge of Malaysian food in contrast to other food tourist groups. Cluster analysis identifies three different types of tourists; active, dynamic and opportunist enthusiasts, based on tourists' perception of local food, and variations of food tourists' characteristics. Therefore, this study suggests that food tourism production-consumption integration is important to support ECM food tourism development, and co-creating an 'added-value' to the regional tourism industry. 
610 0 0 |a University of Exeter --   |x Dissertations  
650 0 |a Dissertations, Academic  
650 0 |a Food tourism  
650 0 |a Food tourism --   |z Malaysia  
710 2 |a University of Exeter  
999 |a 1000178368  |b Thesis  |c Reference  |e Badak Thesis Collection