The application of Sun Tzu's strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company /

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Bibliographic Details
Main Author: Tay, Ben Hwa
Format: Thesis
Language:English
Published: Petaling Jaya : International Islamic University Malaysia, 1997
Subjects:
Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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Description
Item Description:"A project paper submitted in partial fulfillment of the requirement for the degree of Master of Management."--On t.p.
Physical Description:96 p. : ill. ; 30 cm.
Bibliography:Includes bibliographical references (leaves 93-96).