The application of Sun Tzu's strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company /
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Petaling Jaya
: International Islamic University Malaysia,
1997
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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| Item Description: | "A project paper submitted in partial fulfillment of the requirement for the degree of Master of Management."--On t.p. |
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| Physical Description: | 96 p. : ill. ; 30 cm. |
| Bibliography: | Includes bibliographical references (leaves 93-96). |