The application of Sun Tzu's strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company /
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| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Petaling Jaya
: International Islamic University Malaysia,
1997
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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|---|---|---|---|
| 001 | 148687 | ||
| 005 | 20090710164200.0 | ||
| 008 | 980807s1997 eng | ||
| 035 | |a 556070 | ||
| 035 | |a (Sirsi) 148687 | ||
| 040 | |a UIAM |b eng | ||
| 043 | |a a-my--- | ||
| 049 | |b m | ||
| 050 | |a HD30.28 | ||
| 100 | 3 | |a Tay, Ben Hwa | |
| 245 | 1 | 4 | |a The application of Sun Tzu's strategic masterpiece "The Art of War" in marketing : |b a case study on Wistana Company / |c by Tay Ben Hwa |
| 260 | 1 | |a Petaling Jaya |b : International Islamic University Malaysia, |c 1997 | |
| 300 | |a 96 p. : ill. ; 30 cm. | ||
| 500 | |a "A project paper submitted in partial fulfillment of the requirement for the degree of Master of Management."--On t.p. | ||
| 502 | |a (M.A.)-- International Islamic University Malaysia, 1997. | ||
| 504 | |a Includes bibliographical references (leaves 93-96). | ||
| 596 | |a 1 | ||
| 600 | 1 | 0 | |a Sun-tzu, |d 6th cent. B. C. |x Views on management |
| 610 | 2 | 0 | |a Wistana Group of Companies |
| 650 | 0 | |a Strategic planning |x Case studies |z Malaysia | |
| 655 | 0 | 7 | |a Theses, IIUM local |
| 690 | 0 | |a Dissertations, Academic |x Management Centre |z IIUM | |
| 710 | 2 | |a International Islamic University Malaysia. |b Management Centre | |
| 856 | 4 | |u http://studentrepo.iium.edu.my/handle/123456789/3469 |z Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. | |
| 900 | |a SSSJ-amar-hm | ||
| 999 | |c 431051 |d 462542 | ||
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