The application of Sun Tzu's strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company /

Saved in:
Bibliographic Details
Main Author: Tay, Ben Hwa
Format: Thesis
Language:English
Published: Petaling Jaya : International Islamic University Malaysia, 1997
Subjects:
Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
Tags: Add Tag
No Tags, Be the first to tag this record!