The application of Sun Tzu's strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company /

The application of Sun Tzu's strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company /

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書目詳細資料
主要作者:	Tay, Ben Hwa
格式:	Thesis
語言:	English
出版:	Petaling Jaya : International Islamic University Malaysia, 1997
主題:	Sun-tzu, > 6th cent. B. C. > Views on management Wistana Group of Companies Strategic planning > Case studies > Malaysia Theses, IIUM local
在線閱讀:	Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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