Marketing effectiveness of a fast moving consumer product company in a multicultural environment : a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia /
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor Darul Ehsan :
International Islamic University Malaysia,
2000
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3314 |
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| Physical Description: | 148 leaves ; 29 cm. |
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| Bibliography: | Includes bibliographical references [leaves 145-148] |