Communicating with the customer : a study of the adoption of customer relationship management (CRM) in two Malaysian organizations /
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor :
Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,
2004
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| Subjects: | |
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| Item Description: | Abstracts in English and Arabic. "A thesis submitted in partial fulfillment of the requirement for the Degree of Master of Human Science in Communication"--On t.p. |
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| Physical Description: | xi, 90 p. ; 30 cm. Also available on 3 1/2 in. computer disk. |
| Bibliography: | Includes bibliographical references [leaves 83-88]. |