Communicating with the customer : a study of the adoption of customer relationship management (CRM) in two Malaysian organizations /
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| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor :
Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,
2004
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| Subjects: | |
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| 100 | 1 | |a Rizwana, Shoukat |9 116808 | |
| 245 | 0 | 0 | |a Communicating with the customer : |b a study of the adoption of customer relationship management (CRM) in two Malaysian organizations / |c by Rizwana Shoukat |
| 260 | |a Gombak, Selangor : |b Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia, |c 2004 | ||
| 300 | |a xi, 90 p. ; |c 30 cm. | ||
| 336 | |2 rdacontent | ||
| 337 | |2 rdamedia | ||
| 338 | |2 rdacarrier | ||
| 500 | |a Abstracts in English and Arabic. | ||
| 500 | |a "A thesis submitted in partial fulfillment of the requirement for the Degree of Master of Human Science in Communication"--On t.p. | ||
| 502 | |a Thesis (M.H.Sc. Comm)--International Islamic University Malaysia, 2004 | ||
| 504 | |a Includes bibliographical references [leaves 83-88]. | ||
| 530 | |a Also available on 3 1/2 in. computer disk. | ||
| 650 | 0 | |a Communication in marketing |z Malaysia |9 116809 | |
| 650 | 0 | |a Telephone companies |x Customer services |z Malaysia |9 116810 | |
| 650 | 0 | |a Customer relations |z Malaysia |9 116811 | |
| 650 | 0 | |a Customer service |z Malaysia |9 116812 | |
| 655 | 0 | 7 | |a Theses, IIUM local |
| 690 | 0 | |a Dissertations, Academic |x Department of Communication |z IIUM |9 12469 | |
| 710 | 2 | |a International Islamic University Malaysia. |b Department of Communication |9 12470 | |
| 730 | 0 | |a Communicating with the customer : a study of the adoption of customer relationship management (CRM) in two Malaysian organizations (Computer file) |9 116813 | |
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