Communicating with the customer : a study of the adoption of customer relationship management (CRM) in two Malaysian organizations /

Communicating with the customer : a study of the adoption of customer relationship management (CRM) in two Malaysian organizations /

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Bibliographic Details
Main Author: Rizwana, Shoukat
Format: Thesis
Language:English
Published: Gombak, Selangor : Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia, 2004
Subjects:
Communication in marketing > Malaysia
Telephone companies > Customer services > Malaysia
Customer relations > Malaysia
Customer service > Malaysia
Theses, IIUM local
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