An exploratory study of the applicability of porter's generic strategies in the retail industry /

An exploratory study of the applicability of porter's generic strategies in the retail industry /

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Bibliographic Details
Main Author: Manikam, Janaki M.
Format: Thesis
Language:English
Published: Gombak, Selangor : International Islamic University Malaysia, 2001
Subjects:
Porter, Michael E., > 1947- > contributions in economic competiton
Retail trade > Management
Theses, IIUM local
Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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