The impact of corporate image on customer loyalty of Islamic Banks in Malaysia: integrating resource-based and institutional theory /

The impact of corporate image on customer loyalty of Islamic Banks in Malaysia: integrating resource-based and institutional theory /

The development of Islamic banks in Malaysia is increasingly challenging with more banks offering products and services based on Islamic principles. Hence, this study explores customers' perception pertaining to corporate image and their adoption of Islamic banking, besides their attitudinal...

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书目详细资料
主要作者:	Osman, 'Ismah
格式:	Thesis
语言:	English
出版:	Kuala Lumpur: Institute of Islamic Banking and Finance, International Islamic University Malaysia, 2011
主题:	Corporate image > Malaysia Banks and banking, Islamic Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/2206
标签:	添加标签没有标签, 成为第一个标记此记录!

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