Factors influencing fast food restaurants advertisements effectiveness : an exploratory study of Malaysian customers /
The purpose of this paper is to explore customer's views on fast food restaurants advertising- print production, commercial advertising and internet advertising. There are two factors which also can impact on fast food restaurants advertising- likeability and entertainments. Data were collected...
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| Format: | Thesis |
| Language: | English |
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| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/9602 |
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