On the use of customer relationship management (CRM) in the banking industry : a qualitative cross-case analysis between the banks in Pakistan and the UK /

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書目詳細資料
主要作者: Malik, Shahzeb Ali
格式: Thesis
語言:English
出版: Manchester : Manchester Business School, The University of Manchester, 2010
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實物特徵
實物描述:283 leaves : ill. (some col.) ; 30 cm.
參考書目:Includes bibliographical references (leaves 248-274).