On the use of customer relationship management (CRM) in the banking industry : a qualitative cross-case analysis between the banks in Pakistan and the UK /
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Manchester :
Manchester Business School, The University of Manchester,
2010
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Physical Description: | 283 leaves : ill. (some col.) ; 30 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (leaves 248-274). |