On the use of customer relationship management (CRM) in the banking industry : a qualitative cross-case analysis between the banks in Pakistan and the UK /

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Bibliographic Details
Main Author: Malik, Shahzeb Ali
Format: Thesis
Language:English
Published: Manchester : Manchester Business School, The University of Manchester, 2010
Subjects:
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040 |a UIAM  |b eng 
043 |a a-pk--- e-uk--- 
050 4 |a HF5415.5 
100 1 |a Malik, Shahzeb Ali 
245 1 0 |a On the use of customer relationship management (CRM) in the banking industry :  |b a qualitative cross-case analysis between the banks in Pakistan and the UK /  |c byShahzeb Ali Malik 
260 |a Manchester :  |b Manchester Business School, The University of Manchester,  |c 2010 
300 |a 283 leaves :  |b ill. (some col.) ;  |c 30 cm. 
502 |a Thesis (Ph.D.)--University of Manchester, 2010. 
504 |a Includes bibliographical references (leaves 248-274). 
596 |a 4 
655 0 7 |a Theses, Facsimile edition (Islamic)  
710 2 |a University of Manchester.  |b Manchester Business School 
900 |a amr-hj-mrm 
999 |c 435738  |d 467765 
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