Configuring integrated marketing communication towards brand image and brand equity of Malaysian higher educational institutions /
Due to its unique characteristics (variability, perishability, inseparability and so on), managing a service brand is relatively challenging compared to product industry. In addition, numerous perceived risks are associated with it. The branding of a service can therefore plays crucial role in minim...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2015
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
| الوسوم: |
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