The mediating role of customer satisfaction towards customer loyalty in the motor takaful industry in Malaysia /
Customer loyalty is the key to profitability and survival to a particular firm. Loyal customers would purchase from the firm over an extended time while satisfied customers are more likely to be repeat customers and even become loyal customers. Takaful (Islamic insurance) industry is experiencing...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3601 |
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