The effective use of video in social media as persuasive technology for charity /

This experimental study investigates the effective use of video in social media as persuasive technology to persuade teenagers towards charity. The study seeks to find the elements of a video that can be substantial to make a video attractive as well as having the ability to change the mindset of te...

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Bibliographic Details
Main Author: Siti Maryam binti Abdul Rahman
Format: Thesis
Language:English
Published: Gombak, Selangor : Kuliyyah of Information and Communication Technology, International Islamic University Malaysia, 2016
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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